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Leading Japanese Sexual Wellness Brand

iroha

iroha is created by women to help redefine pleasure for everyone.

Inspired by the idea of treating yourself, like you would with a luxurious facial or indulging in a relaxing bath, we believe that it is essential to prioritize the pleasure that our bodies desire as an essential part of self-care.

iroha wishes to create products that make self-pleasure more accessible to everyone. We believe that self-pleasure is an important process of exploring yourself as an act of self-love.

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Shop the look

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iroha mai RURI
iroha mai RURI Sale price£180.00
(4.5)

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iroha SVR+ Coral Pink
iroha SVR+ Coral Pink Sale price£88.00
iroha SVR+ Very Peri
iroha SVR+ Very Peri Sale price£88.00
iroha mai RURI
iroha mai RURI Sale price£180.00
(4.5)
View product
iroha SVR+ Coral Pink
iroha SVR+ Coral Pink Sale price£88.00
iroha SVR+ Very Peri
iroha SVR+ Very Peri Sale price£88.00
View product

Intimate Care is Self-Care

iroha INTIMATE CARE

iroha INTIMATE CARE is one of the most popular intimate care brands in Japan.

iroha INTIMATE CARE focuses on gentle, natural, high-quality products, made with the proper pH levels in mind. We use natural ingredients that focus on hydrating and keeping your skin barrier balanced at all times.

Just like skin care, intimate care is essential and should be part of your daily self-care routine.

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Love Yourself and Live Life Your Way

Color Your Pleasure

We all have bright and vibrant days,
and days that are muted and dull.
Some days you can be tickled pink,
some can leave you feeling blue.

Life isn't black or white; neither is pleasure. There are times when you seek it, and others when you don't indulge. Passion can run from red hot to cool gray. Embrace each and every color of your pleasure.

Love yourself and live life your way,
defining your own pleasure.
So, what’s the color of your pleasure today?