Best Japanese Sex Toys for 2026

With so many sex toys on the market, it can be hard to know where to begin. Just like anime, video games, and delectable cuisine, Japan is also home to some of the world’s most innovative pleasure products.

In the realm of Japanese sex toys, “TENGA” is a name that stands out. You’ll find TENGA items in department stores, pharmacies, and sex shops throughout Japan, where they’re beloved by both locals and travelers.

Even if you’re not planning a trip to Japan anytime soon, you can still explore a great lineup of TENGA’s top products on the TENGA STORE EUROPE, giving those in the U.S. access to Japanese-quality pleasure items.

Read on to discover the best Japanese sex toys for 2026, all from Japan’s leading pleasure item brand, TENGA.

10. PREMIUM TENGA ORIGINAL VACUUM CUP Gentle

Treat yourself to luxurious gentle sensations with the PREMIUM ORIGINAL VACUUM CUP Gentle. Not only does it feature a softer material than any other TENGA CUP, but it also uses a specially formulated, premium lotion for a smoother insertion and stroking experience. Combined with premium internal details designed for a softer, more enveloping feel, it’s the perfect choice for those who prefer delicate, velvety stimulation.

The PREMIUM ORIGINAL VACUUM CUP Gentle is a variation on the world-renowned ORIGINAL VACUUM CUP, however the delicate sensations make it an outstanding place to start for sex toy beginners who may not be ready for more intense stimulation. For foreplay with your partner, something gentle such as this GENTLE CUP is the perfect way to get things started.

9. iroha+ YORU Sumire

The whale-inspired design of the iroha+ YORU has pronounced edges and a flexible opening designed to enhance your pleasure experience with pinching and squeezing. Housing a powerful motor and waterproof up to 50 cm (20”), the YORU Sumire is a versatile and powerful addition to pleasure.

Sumire (violets) means “little moments of happiness” in the Japanese language of flowers. With the hope that people will find small joys in their daily lives, this original color symbolizes a sense of strength while still remaining cute and playful.

The creative design and elegant color of the iroha+ YORU Sumire make it stand out as a mark of ingenious Japanese design.

8. TENGA FLIP 0 GRAVITY WHITE

Any quick strokers out there? The FLIP 0 GRAVITY Series is a modified version of the classic and widely popular FLIP 0 Series that allows for quicker and smoother strokes. By lowering the elevation of the details inside, the GRAVITY WHITE gives you more room to work with without barriers.

If you’re looking for a beginner’s item, the original FLIP 0 WHITE may be a better place to start. However if you know your strengths and one of them is fast stroking, try out the FLIP 0 GRAVITY Series for a rip-roaring, fast-stroking good time.

7. TENGA Lotion Mild

Since you’re going to need lubrication for all your new Reusable TENGA products in 2026, might as well go with TENGA’s very own TENGA Lotion Series.

This year we’re highlighting the “Mild” version of TENGA Lotion. Its thick viscosity allows for a full and enveloping sensation on any products you use it on. If you’re concerned about making noise, make sure you’re aware that the TENGA Lotion Mild is the goopiest Lotion of the bunch!

6. TENGA Puffy Sugar White

The TENGA Puffy brings the softest sensations a Reusable TENGA product can bring. Made from soft elastomer, with a marshmallowy interior and a silky-smooth silicone exterior, the TENGA Puffy delivers the softest, most pleasurable sensations you’ve ever experienced. Thanks to its soft case, you can squeeze the Puffy to your perfect level of pressure.

If you’re curious as to where to start your Puffy collection, the Puffy Sugar White’s interior design includes a simple micro nub design that is delicate yet stimulating, which matches well with the Puffy’s general design. It also has the highest rating on the TENGA STORE EUROPE out of all the Puffy models!

5. TENGA SPINNER DX BUMPS

The SPINNER Series has been blowing minds since its debut in 2018. The automatically spinning internal coil, the easy-to-clean design, and affordability for a Reusable pleasure item makes the SPINNER a TENGA classic.

Now take all that and make it bigger, thicker, and more stimulating, and you get the SPINNER DX Series. This upgraded version of the SPINNER brings even more dynamic pleasure. The SPINNER DX BUMPS model brings extreme texture depth to the SPINNER DX experience, spinning you into a state of awe.

4. TENGA SVR+

Everyone could benefit from having a Couples’ item stashed somewhere in the house. With the TENGA SVR Series, you can guarantee satisfaction for both parties involved. With the SVR+, you can guarantee even more than just plain satisfaction! With 1.5x more power than the original SVR Series, enjoy even stronger sensations for partnered pleasure.

The SVR is a vibrator attached to a stretchable, body-safe silicone ring that can stretch around your fingers or shaft. This allows upgrades to foreplay and sexual intercourse for all and any sort of couple. Grab a TENGA SVR+ and watch as 2026 becomes the year your relationship really starts to “vibe.”

3. TENGA ARTE DRAPE

The TENGA ARTE Series released in 2025 and became an instant favorite of TENGA fans everywhere. It stretches like the world-renowned TENGA EGG, it can be washed like the easy-to-wash TENGA Bobble, and its cylindrical shape stimulates from head-to-shaft like the award-winning TENGA 3D.

Affordable and reusable, the soft, entwining pleasure of the ARTE DRAPE is not to be missed out on in 2026. Not to mention it looks really artsy!

2. TENGA EGG Variety Pack - Standard

What hasn’t been said about the TENGA EGG Series? This pack of EGG-shaped masturbators has dominated the one-time-use sex toy market since their release. There’s no plans to let up either, as TENGA released a renewal of the EGG Standard Series in 2025, adding new and renewed designs to the EGG line-up.

Enjoy the super-stretch sensations of the EGG on your own, or for partnered play try stretching an EGG over your partner’s shaft, or flip an EGG inside out to stimulate and rub their erogenous zones. The flexibility of both the material and usability of the EGG make it a legendary sex toy that if you haven’t tried yet, might as well make 2026 the year you do.

1. TENGA FLIP 360

The Future, Redefined. As the TENGA FLIP Series’ popularity runs strong with over 15 years of bringing pleasure, TENGA has brought a futuristic design to the classic, trusted series.

Now with 360° Pressure Pads that let you effortlessly control the pressure and sensations from every angle, the FLIP 360 has taken the FLIP into a new generation of Japanese sex toys. Bring pleasure full circle with the boldly reimagined helical design of the FLIP 360.

Like the other FLIP models, the FLIP 360 opens up for easy washing and air drying. We think you’ll like the way this toy opens, as the design is really quite impressive and luxurious.

Summary

Japanese sex toys are at the forefront of the market due to their innovation and design. At TENGA, Japan’s leading pleasure item brand, customer satisfaction is hugely valued, and innovations are constantly being made to make sex toys more accessible and enjoyable for all.

Check out the TENGA STORE EUROPE for the fantastic products mentioned above, or do some browsing to find the perfect fit for you. After all, if you’ve read this far, you’re probably already part of the TENGANG.